Once we believe in ourselves, we can risk curiosity, wonder, spontaneous delight, or any experience that reveals the human spirit.
– e. e. cummings
Anyone in sales, whether an entrepreneur or sales manager of a global organization, knows that people buy based on emotion. Yes, they will weigh the pros and cons of your product or service, but all things being equal they will buy if they feel a connection with their salesperson. Tomes have been written on how to make that connection with a prospect. I can recall tips from various sales trainers: