Local SEO

Search Engine Optimization for Local Businesses

Too often business owners spend a lot of money on a website with the attitude, “if I build it, they will come.” Unfortunately that is not the case. More work must be done to make the search engines take notice of your site when potential customers are looking for your product or service.

Search engine optimization is really many varied activities such as creating a Google My Business page and listing your business in free online directories as well as creating a website rich in content that is useful to your clients. Google’s algorithm assigns your site a ranking based on how well you have performed the activities as compared to your competition.

The number of competitors you have as well as the physical area you are trying to reach will have an impact on your search rankings as well. For example, it will be easier for a local dry cleaner to rank high within 10 miles of his/her business than it will be for a financial planner to rank high in the NYC metro area.

3 Best SEO Activities

  1. Write a clear, useful website that is easy to navigate
  2. Add content on a regular basis (posts of 250-300 words each)
  3. Create a Google My Business page

On-Page SEO

The Yoast SEO plugin for WordPress is a helpful tool for assigning a focus keyword and writing meta titles and descriptions for your pages. These are the 3-line snippets that show up on the Google search results page.

Yoast SEO WordPress plugin

For a more complete list of recommended activities, download our white paper, 16 Things You Can Do to Help Your Search Engine Rankings, by filling out the form on this page.

Or contact us for a complimentary consultation about how your website might rank higher in Google: 914.930.4537 or e-mail us.